it is a competitive environment. you have to put in money to get money. we were among other competitors, as well. you can see from the top. there is another facebook site uses a bit more aggressive marketing. we were not prepared to do that at this point. the bottom picture shows a baby, when it comes to mislead gant -- misleading, i show -- i draw the line with babies. we did have competition. that is why i think we had low traffic. there are other sites available. the primary findings from the study are, and it is a preliminary study, so we would like to follow but up with a more analytic study, is that it is possible, with little experience or academics, we are not computer scientists, to create our own add and posted on a social media site, still available, and this form of media did go to global patients worldwide. but some lessons we can learn from this particular study are that there should be some level of accountability for service providers. facebook just went through the ipo. you are probably not too happy with them if you are a shareholder. th